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Coverage of Brooklyn Nets marketing.

Cam Thomas signs sneaker deal with Adidas

Nets — and Liberty — rise to top in business metrics

With sports book bid, Jay-Z and Nets renew acquaintances and money making potential

Joe Tsai speak to brave new world of sports betting, crypto, international media ... winning

Nets partner with Fanatics on team store, online sales, the latest link with company

Nets ‘Big Three’ all in top 10 of endorsements; Kevin Durant highest paid Olympian

in final jersey sales data, Nets ‘Big Three’ all in Top 10; Team ranks No. 2

James Harden joins board of Saks Fifth Avenue unit, makes minority investment

Most hated team? Maybe. How about most LOVED? Oh yeah.

‘Brooklyn Style,’ new team store, to open at Barclays Center on Saturday

Player Empowerment: Kevin Durant’s court success is reflected in his investments

The Queens come to Brooklyn ... Liberty ramps up marketing ahead of move

‘Big Three’ jerseys among top sellers in U.S. (and Europe) as popularity continues to rise

Nets players have three of top five-selling jerseys in Europe

James Harden ‘finds his footing’ in Brooklyn by re-directing ads from billboards to shop windows

Nets new No. 2: ‘Big Three’ has amped up ‘every business metric’

Nets legend Derrick Coleman talks tie-dye uniforms, rebounding, KD and ‘kid with the big afro’

Wait! Another new ‘Nets’ uniform leaked?!?

Abbamondi resets Nets executive corps with hires from Dodgers, Celtics, Alibaba

Nets reach jersey patch deal with Motorola

With COVID controlling fan experience, Barclays Center hoping for best

Joey Bada$$ releases Nets remix limited-edition jersey, adding on to Nets resume 

‘A little bit of Jersey in Brooklyn’ - Nets preview throwback court design

Bondy: Kyrie Irving, Kevin Durant combining on signature sneaker

IT’S OFFICIAL: Nets bringing back New Jersey retro unis

Hello, New Jersey? Nets pushing their ‘roots’

They didn’t play in ‘bubble,’ but Kevin Durant and Kyrie Irving can still sell jerseys

Survey: Nets fan base most diverse in major league sports

John Abbamondi: Nets will go after ‘next generation’ of fans in New York


DJ Khaled’s ‘Snipes’ sneaker brand to open store opposite Barclays

Kevin Durant, Kyrie Irving make top 25 of world’s highest paid athletes


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