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James Harden joins board of Saks Fifth Avenue unit, makes minority investment

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Wait a minute! A man with a big, bushy beard has joined the board of Saks Fifth Avenue’s e-commerce brand, and his name isn’t Santa Claus?

James Harden, fashion icon and nine-time NBA All-Star, has joined the iconic brand whose Fifth Avenue store is famous for, among other things, its exquisite Christmas window display.

Saks announced the appointment Monday in a tweet. In addition, the two announced that the Nets point guard has made a minority investment in Saks, the Saks Fifth Avenue e-commerce company.

“This is an exciting opportunity for me to combine two of my personal passions – a love of fashion and joining a brand with potential to impact community,” added Harden. “I look forward to working with the Saks team, and to having a direct impact on the company’s future success, the fashion community and its customers.”.

“As we work to build this new board, James is an important and valuable addition,” Saks CEO Richard Baker said. “With experience in growing businesses and as someone who values self-expression through fashion, I am confident that he will bring a distinct point of view that will help us better deliver for our customers. His expertise, combined with that of our other board members, will enable Saks to further capitalize on the significant growth opportunity within luxury e-commerce.”

As Women’s Wear Daily, the fashion industry’s trade journal, reported...

Harden’s portfolio includes minority ownership of Major League Soccer’s Houston Dynamo and the National Women’s Soccer League’s Houston Dash, as well as stakes in various brands, including Therabody, BodyArmor, Art of Sport, Stance and Pura, where he serves as creative director. Harden is also the founder of Thirteen, a Houston-based fine dining restaurant.

Saks already carries a Harden-inspired jacket, the “Burberry Harden Zip-Up Shirt Jacket,” which retails for $800.