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‘Brooklyn Style,’ new team store, to open at Barclays Center on Saturday

Barclays Center is celebrating the opening of the new official retail store for the Brooklyn Nets and New York Liberty, “Brooklyn Style,” with a ribbon cutting ceremony on Saturday, May 22. The ribbon-cutting will take place prior to the Nets’ first game of the 2021 Nets-Celtics series.

The shop will have entrances on both the main concourse and Flatbush Avenue.

It’s the third iteration of the Nets team store at the arena, following “Nets Shop by adidas,” and the “Swag Shop.” It’s larger and a little further down the main concourse from the arena entrance. The old space is likely to wind up as a new entrance for Barclays Center on Flatbush, according to various reports.

According to BSE Global, parent of the arena, Nets and Liberty...

Brooklyn Style was designed with a retail-first approach and minimalistic aesthetic, putting an enhanced focus on the products, and giving the space an elevated look. Additionally, the store’s interior layout design and fixtures were built for ease of shopping during anticipated high-traffic, sold-out basketball games and other events. Brooklyn Style was designed by architects from Food New York, whose notable work includes Off-White stores in New York, Hong Kong, Tokyo and Singapore.

The shop will get its first workout under capacity conditions with 13,000 fans —a pandemic sellout — expected for the 8 p.m. start. No word on whether the store will have pop-up locations within the arena, as it had in the past.

Meanwhile, on the other side of the arena, on the Atlantic Avenue side, The American Express Shop, located near the American Express entrance, “will offer a contactless and what the Nets and AmEx are calling a frictionless shopping experience,” writes Shlomo Sprung of Forbes Sports Money.

Once inside the store, sensors will be able to identify the weight of each item that fans pick up off the shelves. Once that item is off the shelf, the monetary value assigned to that item is automatically placed in the customer’s cart. Once that customer leaves the store, the total amount spent is automatically charged to the customer’s American Express card.

A number of smaller vendors will be represented in the shop.

“We know small businesses across Brooklyn have been hit hard by the COVID-19 pandemic, and The American Express Shop at Barclays Center provides these businesses with an additional source of revenue,” said Chris Giacalone, Barclays Center’s vice president of hospitality.