As we’ve noted, the Nets “Big Three” has pushed every NBA business metric whether measured by national TV ratings, U.S. gear sales or social media to new heights. Add another one: gear sales in Europe.
According to data released on Wednesday, three of the top five —and two of the top three—best-selling jerseys in the United Kingdom and across the continent belong to the “Big Three.”
LeBron James remains the top-selling jersey, but Kevin Durant is No. 2, James Harden is No. 3 and Kyrie Irving is No. 5. Steph Curry is No. 4. And as a team, the Nets rank No. 3 behind the Lakers and Bulls, no doubt related to the continued popularity of Michael Jordan.
The rest of the top 10 includes Europe’s top All-Stars Giannis Antetokounmpo, a native of Greece, and Luka Doncic of Slovenia. The big surprise in the top 10? LaMelo Ball, the Hornets rookie who played a year in Lithuania, ranks No. 8.
Results are based on sales from NBAStore.eu, the official online NBA Store in Europe operated by Fanatics (International) Limited, since the beginning of the 2020-21 NBA season. Proceeds from the sales of international merchandise is shared among the NBA’s 30 teams.
The Knicks didn’t have a player in the top 10 but their team gear ranked No. 10.