Irving is producing “#SAYHERNAME: BREONNA TAYLOR,” which will debut Wednesday at 7 p.m. ET on the PlayersTV digital and broadcast network. PlayersTV launched in March on Samsung TV Plus as a way for athletes to create their own content.
Taylor, a 26-year-old Black emergency medical technician, was shot eight times in Louisville, Kentucky, on March 13 by plainclothes officers serving a narcotics search warrant without knocking at her apartment. No drugs were found.
Louisville has seen weeks of protests over the shooting and demonstrators around the country have chanted Taylor’s name. Despite a nationwide call for prosecutions of the officers in the killing, no charges have been filed. The Louisville police department has fired one of the officers involved.
AP report the broadcast will include specific calls for action, such as phone calls to the offices of city and state officials, voter registration and social media posts bringing attention to Taylor’s case.
Irving has said efforts like the program are “critical to magnify how these unjust behaviors and practices are directly impacting Black women.”
WNBA players participating in the league’s Bradenton “bubble” will wear warm-up shirts with the words “Black Lives Matter” displayed on the front and “Say Her Name” on the back alongside Breonna Taylor’s name, CNN reported this week.