The Brooklyn Nets game vs. the the Golden State Warriors, aided no doubt by curiosity surrounding Kevin Durant’s return, attracted 2.7 million viewers to NBA-on-TNT double-header which drew more viewers than any Opening Night since 2017.
Per Deadline’s Dominic Patten...
With the Clippers taking down LeBron James and the Lakers 116-109 and the now Kevin Durant starring Nets schooling Steph Curry and crew 125 – 99, last night’s Opening Night was up 1% over the 2019 tip-off on October 22 last year. Coming just over two months after the Lakers and the NBA wrapped up the coronavirus elongated season in the bubble playoffs, Tuesday’s overall tip-off viewership was up 5% from the July restart of the 2019-2020 season.
Overall, with big market teams filling the screen, the start of the season last night was the best the NBA has done since 2017, Covid or no Covid.
Individually, the Net-Warriors drew 2.7 million viewers while the Lakers-Clippers attracted 3.08 million for an average of 2.9 million, making it the big winner on cable or broadcast Tuesday night.
The games enjoyed similar success on streaming platforms. Video views rose 101% over last year’s opener and soared 243 percent in minutes watched. That’s 88.3 million views and 42.7 million minutes.
No word on how many Chinese viewed the game. CCTV-5 and TenCent, the broadcast and streaming partners of the NBA, carried the game live.
- NBA Opening Night Doubleheader Viewership Holds Steady With 2019; Tops Covid-19 Bubble League Restart - Dominic Patten - Deadline