/cdn.vox-cdn.com/uploads/chorus_image/image/67726641/jersey_court.0.jpg)
If you were STILL wondering about how big of a marketing effort the Nets are putting in their New Jersey roots, wonder no more. On Monday, the Nets previewed the home court it will use on those nights the team will wear their “Classic Edition” throwback jerseys.
Like the tie-dyed uniforms worn at the Meadowlands back in the early 1990’s, the court mimics the era of Drazen Petrovic, Derrick Coleman and Kenny Anderson...
Couldn't bring back the unis if we didn't bring back the court.
— Brooklyn Nets (@BrooklynNets) November 2, 2020
Rolling out the 2020-21 Classic Edition Court pic.twitter.com/U5UqjgvVxh
And the marketing angle is not subtle...
A little bit of Jersey in BK x ⚫️⚪️ pic.twitter.com/9PyPQ8sZ2P
— Brooklyn Nets (@BrooklynNets) November 2, 2020
The court layout was put together by the Nets two in-house graphic designers, Derrick Hamilton and Jessie Kavana. They played a similar role in the Nets court’s re-design last year.
The news follows by two weeks the official unveiling — by childhood New Jersey Nets fan Kyrie Irving — of the throwback uniforms. As Joe Tsai tweeted at the time, it’s all about the “Jersey in us.”
Reaching back to our not too distant past. It’s the Jersey in us. @BrooklynNets @PremierLacrosse https://t.co/wcTKwyxbBO
— Joe Tsai (@joetsai1999) October 21, 2020
Both Coleman and Anderson signaled their approval...
@BrooklynNets @chibbs_1 https://t.co/ZwkcJr4cRm
— Derrick Coleman (@44TheLegend) November 2, 2020