Raised in Jersey.— Brooklyn Nets (@BrooklynNets) October 14, 2020
Rooted in Brooklyn.
Introducing our 2020-21 Classic Edition throwback unis pic.twitter.com/SHtTt0FLe5
In addition, the team store announced they’re roll-outing out the tied-dyed gear that the Nets wore on 1991 at the Nets Store.
And at least for the time being, the Nets even have changed their avatar on social media...
On Monday, the Nets posted a tantalizing video — called “The Connection Runs Deep” — on social media and the official website that got our attention for a lot of reasons...
Raised in Jersey— Brooklyn Nets (@BrooklynNets) October 12, 2020
Rooted in Brooklyn
While the announcement of a retro uniform is not normally a big deal, this one indicates that the Nets, under Joe and Clara Wu Tsai and new CEO John Abbamondi, are serious about going after their prodigal fans in New Jersey.
“The tie-dye jersey has long been a fan-favorite and we strive to be an organization that listens carefully to our fans,” Abbamondi said. “The Nets are proud to reintroduce this timeless uniform in honor of its 30th anniversary.”
Under Mikhail Prokhorov and Brett Yormark, the Nets dropped New Jersey like a rock after the move to Brooklyn. And to be fair, Jersey fans didn’t flock to Brooklyn in numbers the Nets expected. Only about eight percent of fans who showed up at Barclays Center in the Nets first year in Brooklyn came from New Jersey, about half what was anticipated.
Now with Kyrie Irving, a New Jersey nationalist —and former denizen of the Continental Airlines Arena, as one of their superstars, the timing of a march back into the Garden State must have seemed right.
Fan reaction was immediate and positive, as Dawn Risueno, the grand doyenne of Nets fans tweeted...
I love it!!!!!!! I’m so happy!— Dawn M Risueño (@Jeannie2321) October 14, 2020
- Nets extend olive branch to New Jersey fans with new uniforms - Marc Berman - New York Post
- Nets’ throwback uniforms pay homage to a ‘90s New Jersey classic - ESPN
- Irving, Nets to revive retro tie-dye jerseys in 2021 - John Torenli - Brooklyn Eagle
- KYRIE IRVING AND BROOKLYN NETS CONNECT WITH NEW CLASSIC EDITION JERSEY - Tom Dowd - Brooklyn Nets