On Monday, the Nets posted a video — called “The Connection Runs Deep” on social media and the official website that got our attention for a lot of reasons...
Raised in Jersey— Brooklyn Nets (@BrooklynNets) October 12, 2020
Rooted in Brooklyn
Narrated by an unseen (and unidentified) Kyrie Irving, the 31-second video points to the New Jersey roots ... both the team’s and his. Kyrie voices over video that takes the viewer from Barclays Center “right over the bridge, right under the tunnel” to the New Jersey Turnpike, past an exit for the Meadowlands Sports Complex and into the suburbs ... before ending with an intriguing juxtaposition.
“Just came back home. It’s still surreal. Since I was a kid, it’s been a dream come true,” Kyrie intones with the last words flashed over a still of ... wait for it ... the Meadowlands Sports Complex, where he grew up a Nets fan. At the very end, the maps of New Jersey and Brooklyn morph.
Does this mean anything?!? A game at the arena last known as IZOD (whose spacious floor is now broken up into TV sets)?!? We’re probably going a bit too far and indeed a Nets insider suggests we have too much time on our hands.
All that said, there’s no doubt the Nets are pushing ahead on the New Jersey connection. Under Mikhail Prokhorov and Brett Yormark, the Nets dropped New Jersey like a stone after the move to Brooklyn. And to be fair, Jersey fans didn’t flock to Brooklyn in numbers the Nets expected. Only about eight percent of fans who showed up at Barclays Center in the Nets first year in Brooklyn came from New Jersey, about half what was anticipated. Chicken or egg?
Just last week, there was another subtle video posted on social media. It was portrayed as a Throwback Thursday feature but in the context of everything else...
Yet another hint supporting rumors that the Drazen Petrovic era red, white and blue jerseys will become a Brooklyn Nets alternate jersey, whenever the NBA resumes.
The rumors began at the end of last month with a random tweet an NBA fan in France, citing information from Brazil. Still, the rumor took off...
There is NO confirmation but there are plenty of hints...
... and photoshops.
It should also be noted that the NetsStore has quietly added some retro gear based on that 1991 design.
As Pooch wrote back in April, the Nets should try to resuscitate their New Jersey fan base...
People around Irving’s age grew up watching that team, whether it was for logistical or financial purposes, watching cheaper (and better) basketball at Continental Airlines Arena than at the Garden. Now, It would be wise to shift some attention back that way… for several reasons.
Irving signed his Nets contract in West Orange gym wearing a “New Jersey” Nets cap. He works with The Patrick School in Hillside, his alma mater.
“I’m a die-hard New Jersey Nets fan before [we] came to Brooklyn,” Irving said with a huge smile after the Nets faced Carter and the Atlanta Hawks on January 12. “I love Brooklyn the same, but that was just a kids dream to go see Vince Carter and Jason Kidd and the New Jersey Nets… I’m a happy New Jersey Nets kid.”
The push is reportedly a priority for Joe —and Clara Wu Tsai as well as John Abbamondi, the Nets new CEO.
So we will continue to look for the next subtle hints ... or maybe an announcement of some sort. Watch this space!