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Brooklyn Sports & Entertainment rebrands, opens new offices

BSE Global

Brooklyn Sports & Entertainment, Mikhail Prokhorov’s holding company and the Nets parent, has been rebranded as BSE Global. The rebrand, says the company, comes as the company has “grown its broad portfolio of venues, teams, partnerships and emerging businesses, extending its roots beyond Brooklyn.”

At the same time, the company has opened a new global headquarters in Industry City, Brooklyn, one floor beneath the Nets’ HSS Training Center. BSE Global will formally inaugurate the 70,000 square foot facility with a reception Thursday night. The move unites the organization’s business and basketball teams under one roof for the first time since the team’s business operations left East Rutherford, New Jersey, in early 2012, four years before HSS opened.

“We are beginning a new chapter of our incredible journey as BSE Global,” said Brett Yormark, CEO of BSE Global and the Nets. “The refreshed identity encompasses both the international nature of our business and our future aspirations, while the new office space in Industry City is an investment in our workforce and company culture. It’s an exciting time for the organization.”

The new space at 168 39th Street in Industry City features a “one-to-one workspace ratio,” which allows employees to work from their desks or in common areas with panoramic views of the New York Harbor.

Amenities, many of which are highlighted in the photo gallery, also include:

● Main lobby with a full-service complimentary coffee bar and 63’ by 9’ living green wall.

● Town Hall area featuring an open layout of conference rooms with operable partitions and bleacher seating for large events, company-wide meetings, speaker series’, and more.

● Game room that houses a combination of classic arcade games and the latest video gaming systems.

● Ideation Room: a space to fuel creativity, complete with relaxed lounge furniture, and thought-provoking books & periodicals.

● Original artwork by TES One, Adam Fujita, and Baron Von Fancy.

In addition to the Nets, BSE Global develops and operates venues and manages sports franchises. Specifically, BSE oversees programming, marketing, sales, and operations for Barclays Center; Nassau Veterans Memorial Coliseum; LIU Brooklyn Paramount Theatre; and Webster Hall, the latter two smaller venues being redeveloped by the company.

BSE manages and controls the Brooklyn Nets and its NBA G League team, the Long Island Nets, as well as the business operations of the NHL’s New York Islanders.