In an interview aired this week, Jeremy Lin talks to David Meltzer of Sports Marketing about a lot of things, how he sees “God’s fingerprints” on everything in his life, the importance of his family ... and how his unique position as the first Chinese-American in the NBA gives him an opportunity to bring China and the United States closer.
In talking about that role, Lin said he’s “very cognizant” of the power of his brand.
”That’s like my off-the-court job, is figuring out this platform and how to do it right and create a positive impact,” he said, adding that he acknowledges he’s in a “unique situation.”
”There’s many things that I’m able to do,” he said, as reported by the Christian Post. “We talk a lot about how to make it right, what vision, what brand, what path we want to take, and it’s been enlightening ... this is baptism by fire figuring it out ... we spent a lot of it thinking about China and how we can help.”
Lin didn’t provide any details, but he spends part of every summer visiting China and his parents’ native land of Taiwan, hitting cities in both countries on his “basketball camp” tour which combines basketball and faith. (Last summer, he brought Caris LeVert along on part of the trip.)
And he makes frequent appearances on Chinese TV and on Chinese media in general. Friday, it was announced that he, popular Taiwanese actor and singer Jay Chou and former Net and Chinese league superstar Stephon Marbury will appear on a basketball-themed show, “Dunk Boys,” on Youku, an video hosting service much like YouTube.
優酷春集 2018：《這！就是灌籃》周傑倫 林書豪 馬布里 向熱愛籃球的你發出熱血邀請函 https://t.co/b46dUvZ7HQ@JLin7, Jay Chou and Stephon Marbury to join a Youku new variety show "Dunk Boys". They invite everyone who loves basketball to join them.— infinity88 (@linfinity88) April 20, 2018
Stay tuned!! pic.twitter.com/2knOiwhNzX
Next month, Lin will be featured on the cover of the Chinese edition of People Magazine. Despite his injuries, Lin remains a huge presence in basketball-mad China and Taiwan.
And NBA China has signed him to do analyis of the NBA playoffs.
NBA China invite @JLin7 to talk NBA playoffs weekly in 10 weeks. First, Lin said he played 4 times, and his favorite playoff game is G5 in Charlotte. He made a 3-pointer when they led 15 points, all Hornets fans s/o to him. Jeremy gives best wishes to all playoff teams. pic.twitter.com/tDpYEYpycX— Popo Chung (@PopoChung7) April 14, 2018
Now, of course, Joe Tsai, like Lin a Taiwanese citizen with Chinese heritage, has joined him in Brooklyn, buying 49 percent of the Nets from Mikhail Prokhorov. Tsai not only brings his heritage but marketing genius. As a founder of Alibaba, Tsai helped create one of the world’s great e-commerce companies with enormous reach. He, too, is interested in relations between China, the U.S. and Taiwan.
Tsai has called Lin his “favorite player.” It’s not yet known how close the two are. They were seen talking and joking after the Nets game with the Warriors in March.
One thing is certain, the Nets dream of a global franchise remains alive ... and Lin and Tsai will have a big role promoting it.
- Jeremy Lin Hopes to Leave Legacy of Living for God, Being ‘Faithful’ as End to NBA Comes ‘Faster and Faster’ - Leah MarieAnn Klett - Christian Post
- Brooklyn Nets, Jeremy Lin uses his time in Canada for a greater purpose - Emily Divina Warkentin - Athletes in Action