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Nets team up to create BROOKLYN COOL, unveil new swag shop Friday

The Nets hope to have swag on the court... they definitely have it OFF the court.

They will re-open the recently upgraded Swag Shop at Barclays Center Friday. They will be selling select team merchandise and unveil products from their new partnership with Rank + Rally ... “BROOKLYN COOL.”

Check out DeMarre Carroll and Rondae Hollis-Jefferson:

The Nets call BROOKLYN COOL (which they trademarked last year) a brand with “a mission to create and curate unique retail and fashion platforms evoking the team brand and spirit of fandom.”

The collection will continue to grow with ongoing collaborations between local partners and Brand Brooklyn, the team notes. Its partner Rank + Rally, will market merchandise crafted by five local designers: Antler & Woods, Extra Butter, IGWT, Kinfolk, and PINTRILL.

The collaboration will include a variety of hats, shirts, classic jackets, ‘athleisure’ wear, jewelry, accessories, etc.

“Brand Brooklyn is about more than basketball,” said Brett Yormark, CEO of Brooklyn Sports & Entertainment. “By partnering with local designers with a finger on the pulse of the borough’s style, we can further integrate the Nets into the lives of our fans, from the die-hard loyalist to the casual spectator.”