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Nets launch Chinese language web site

Brooklyn Nets

With the NBA’s only Chinese-American player —and a growing Chinese and Chinese-American population in Brooklyn— it was only a matter of time before the Nets set up a Chinese language website. And on Sunday, it went live.

It was announced by Elisa Padilla, the Nets chief marketing officer...

The site appears to mirror the Nets English language web offerings. Also, it’s expected to include features and a community calendar directed at the 200,000 Chinese and Chinese-Americans in Brooklyn —and 850,000 in the New York metropolitan area. The Nets’ HSS Training Center is located across the BQE from Sunset Park, which is becoming Brooklyn’s Chinatown.

The Nets hired a digital content producer early in the season to oversee both the website and its Weibo account, a social media site that combines aspects of Facebook and Twitter.

With Jeremy Lin returning from injury, the site is likely to get a lot of traffic.

This is the second time the Nets have had a Chinese language website. When Yi Jianlian was a New Jersey Net, the team set one up. Once Yi was traded, the site came down.