DJ Khaled has been named the first ever Brooklyn Sports & Entertainment artist ambassador.
As BSE’s artist ambassador, Khaled will be the face of BSE’s social accounts. He’ll begin hosting takeovers on the company’s various Snapchat pages, and appear at a variety of events at Barclays Center and NYCB LIVE, home of the Nassau Veterans Memorial Coliseum. Khaled will also help curate the artist lineup for a show at Barclays Center and DJ events at the Coliseum on Long Island. In addition, he will activate Billboard Lounge at Barclays Center following Brooklyn Nets games, with the first appearance scheduled for opening night on Friday, Oct. 20.
DJ Khaled is the no. 1 social media presence in the world. The Hip-Hop producer saw a resurgence in his career thanks to his popularity on Snapchat. Khaled has 7 million Instagram followers and averaged nearly 4 million views per Snapchat story.
He is expected to attract millennials, a group that Brooklyn Sports and Entertainment continue to target. At 41-years-old, Khaled is the face of social media. An average of 76% of people who use Snapchat are between 18 and 34 years old.
“After discussing collaboration opportunities with Brett [Yormark] and the BSE team, I knew this was the right opportunity for me. We really connected on music, our business vision, and our appreciation for family,” Khaled said.
So, it’s fair to assume that we’ll be seeing DJ Khaled at plenty of Nets games.