The Nets players have gathered, the preseason projections have been written (whether you want to read them is another thing) and YES has started promoting its coverage of the Nets. The theme shouldn't shock anyone...
Brook-Lyn or Brook-Lin or Brooklin.
The ad is all about the team's two stars, Brook (Lopez) and (Jeremy) Lin. It was shown on YES Tuesday night during the Yankees big win and recorded off-air by one of our posters, C.L.I.C.K.
The words: "The names reverberate ... Brooklyn rises"
So it's officially that time of year.