The Nets finished dead last in local television ratings again this season, attracting only 0.46 percent of the New York market --34,000 households-- per game, a six percent drop over last season, when they also finished last, according to Sports Business Journal. The final season rating was about the same as the mid-season ratings, which came in at 0.47 percent.
"Brooklyn Nets games on YES Network were the league’s lowest-rated games for the second straight year and seventh time in the last nine years," SBJ reports. The next lowest rating was the Denver Nuggets on Altitude, which delivered 0.80 percent.
Because the New York market is so big, the Nets did not have the smallest audience, just the lowest ratings. The Knicks, despite not making the playoffs again, had a 1.98 percent rating, more than four times the Nets and up 58 percent over last season.
Warriors games on CSN Bay Area averaged a league best 9.76 rating (243,000 homes) this season, a whopping 160 percent increase from last year’s average rating. The Warriors also had the biggest jump in ratings while the Hawks, coming off a 60-win season in 2014-15 had the biggest drop at 45 percent.
YES numbers had to have been effected by its dispute with Comcast, which denied Nets --and now Yankees-- coverage to 900,000 households in New Jersey, Pennsylvania and Connecticut. There's no resolution in sight and the Yankees' slow start isn't helping YES.
The Nets also finished 27th in home attendance this season with 15,125 fans per game. Interestingly, the Nets finished seventh in road attendance at 18,106.