With the team on pace to miss their first postseason since moving to Brooklyn, attendance is down 12 percent and ranks 27th out of 30 teams. From baseline seats all the way up to nosebleeds, Soshnick reports the ticket prices will decrease by an average of 24 percent.
The discounts will apply to season tickets for some but not all of the best locations at Barclays Center. Front-row seats are not going on sale, nor are the $3,500-per-game Hollywood Seats, between the bench and the scorer's table. Floor seats on the baseline and seats in rows B through D, which cost as much as $1,450 per game this season, will be reduced a blended 11 percent.
The arena's more affordable seats will get bigger discounts. Customers who already have already made multiyear commitments for tickets will also be given the one-year price reduction, the person said. The reduced pricing is good until July 1, the person said.
That multiyear program Soshnick refers to is the franchise's Loyalty Pricing Program.
Mikhail Prokhorov, whose said to be worth $9.5 billion, wrote to fans in an open letter saying, "Our fans ... deserve a team worthy of their time and devotion, and we're going to give them one. Lessons learned."
This is definitely good news for the average game-goer, but let's hope they put a product on the court that's worth spending the extra buck for.
- NBA's Brooklyn Nets to Cut Ticket Prices 24% Next Season - Bloomberg Business
- Report: Brooklyn Nets Tickets Will Be Cheaper Next Season Because Nobody Wants To Pay To See That Garbage - Samer Kalaf - Deadspin
- Nets will slash price of season tickets by nearly 24 percent - Peter Botte - New York Daily News