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Sean, Kenny ... and Jeremy helping Nets bottom line

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NBA: Preseason-New York Knicks at Brooklyn Nets Noah K. Murray-USA TODAY Sports

The Nets are 27th in attendance and 23rd in percentage of seats sold (still better than last season), and Brett Yormark thinks he sees better days ahead. And it’s about what Sean Marks, Kenny Atkinson ... and Jeremy Lin, of course, are bringing to the Nets. That is, culture.

“Fans seem to be very accepting, and not only accepting but are encouraged by the new culture, the grit with which the team plays and the hustle. And it’s leading to increased sales,’’ Yormark, the CEO of Brooklyn Sports & Entertainment, the Nets’ parent company told Brian Lewis on Wednesday in Los Angeles. “They see the vision, see where this thing is going, and they’re happy with that direction.”

There are indicators beyond attendance. YES ratings are UP!

Going into the sweep at Staples Center on Monday and Tuesday, Lewis reports, the Nets’ ratings on YES —the worst in the NBA last season— are up 44 percent year-over-year, from 0.32 to 0.46. Their total viewers also were up 44 percent, and all of the key demographics had risen significantly. (They were up 44 percent in viewers 18-34, but only up 35 percent in men of that range, implying they have done exceptionally well with female fans).

Same with social media. The Nets’ Twitter engagement is up more than 150 percent last month from the same point last year. The engagement on Facebook had spiked 86 percent in the same span, Lewis adds, and the Nets have gained 50,000 fans since the news of Lin’s signing broke in July.

And partnerships are up, thanks to what might be called The Lin Effect (unless you want to use Linsanity 2.0). Sources told The Post that a half-dozen of the new partnerships came on board specifically because of Lin.

Lin of course sold a lot of Knicks jersey last time he was in New York and although there’s no data yet, Lewis reports Lin’s Nets jersey will be a top seller.

“We’re making real good progress. The culture Sean and Kenny bought started to resonate and we’re seeing it. And the team is validating that. You can see the team has bought in and is playing each game with commitment. And the fans are enjoying it.”

It helps too that Lin has been in the top three of worldwide social media influence in the NBA, according to MVPIndex, which measures such things.