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Brooklyn Nets fans ranked among "least engaged" in NBA, says Forbes

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Looking for another measure of mediocrity?  We have it for you!  Forbes, in the same issue ranking the Nets as the seventh most valuable franchise, ranks Brooklyn, home of hip-hop and hipster, among the 10 "least engaged" fan bases.

Forbes ranks the teams alphabetically (thank you), but its summary leads one to believe it was a numerical ranking, the Nets would be down at the bottom with the 76ers and Hornets.)

According to Nielsen Scarborough, only 15% of the Nets' market watched, attended or listened to a game last year -- the lowest percentage in the NBA. To further engage fans, communication director Mandy Gutmann said the team has planned a season ticket holder movie night at the arena with players, a sleepover event for kids of season ticket holders at the arena, and viewing parties.

Forbes said its rankings are based on "hometown crowd reach (defined by Nielsen Scarborough as a percentage of the metropolitan area population that watched, attended, and/or listened to a game in the last year), three years worth of television ratings (from Nielsen), three years of arena attendance based on capacity reached (from the league), three years worth of merchandise sales (from the league), secondary market ticket demand and premium pricing (from Vivid Seats), and social media reach (a combination of Facebook fans and Twitter followers as a percentage of the team’s metro area population)."