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Lowe on NBA logos: Nets in the middle of the pack

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Zach Lowe of Grantland dug in and did a definitive look at NBA logos and ranked every team from top to bottom. Trailing the entire pack, at No. 30, is the Oklahoma City Thunder, while at the top of the list sits the Chicago Bulls.

Our Brooklyn Nets, however, ranked near the middle of the pack at No. 17. On the Nets, Lowe writes:

The groundbreaking use of black-and-white sets a tone of minimalist cool, and the Nets doubled down by taking their old 3-D shield logo and flattening it into a smooth 2-D mark.

But let’s not go crazy. This is basically a Thunder-style shield with a basketball inside it — one that almost resembles the negative image of an eight ball. The NBA’s worst team name doesn’t present a ton of options, so this is a nice first shot for the Brooklyn era. The Nets toyed around with other color schemes as they prepped for the Brooklyn move, and it will be interesting to see if they revisit any for future logos.

In terms of the other heavy hitters, the Lakers came in at No. 15, the Knicks at No. 27 and the Celtics were listed at No. 6 overall.