The Nets last season in New Jersey, sales of their merchandise were 31st in the league, behind the defunct Seattle Supersonics. Their bold black-and-white gear jumped to No. 4 their first year in Brooklyn, selling more merchandise in their first day than they had sold the season before. Last season, they dipped a bit to No. 7.
But with the team losing more than they won this season, and playoffs now in question, their sales dropped out of the NBA's top ten, according to the latest numbers released by the NBA Tuesday. The bad news didn't end there: for the second straight year, the Nets didn't have a player in the top 15 of jersey sales. Deron Williams had finished sixth two years ago. D-Will, Paul Pierce and Kevin Garnett weren't in the top 15 last season.
The rankings are based on overall retail sales on NBAStore.com since the beginning of the 2014-15 season, not worldwide retail sales. And the Nets have pointed out that their sales overseas have jumped, particularly in China.
In a sports symposium last month in Manhattan, CEO Brett Yormark spoke of how the team's gear is a big hit in Asia, thanks to a collaboration with adidas.
"We encouraged them to put our merchandise anywhere they can put it " Yormark said of the brand. "Our merchandise in China went from No. 10 in the league to No. 3 – I give all the credit to adidas; they really worked at seeding our product."
In the NBAStore.com rankings, the Bulls finished first, the Knicks seventh.
- Brooklyn Nets' Merchandise Sales Slip In Third Year - Devin Kharpertian - The Brooklyn Game
LeBron No. 1 in jersey sales; Bulls are top-selling team - NBA.com