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Long Island Nets looking for president, start branding process with trademark

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NetsDaily

The Long Island Nets won't start play until November 2016 but the D-League club has quietly begun the process of setting up shop, seeking a president for business operations, trademarking the name and beefing up staff at Barclays to handle what will likely be a number of double-headers.

The first piece of business is finding a president of business operations. A recent jobs notification laid out the duties ... and who the business side will report to: Leo Ehrline, a long-time Nets executive who's currently chief relationship and administrative officer for the Nets.

The job description noted the president's job is a business side operation...

The President of Business Operations reports to the EVP & Chief Relationship and Administrative Officer and is responsible for leading and directing strategic and operational functions for the Long Island Nets. The President of Business Operations will oversee the day-to-day operating activities, including revenue and sales growth, expense, cost and margin control, as well as monthly, quarterly, and annual financial goal management.

In addition to the president's job, the LI Nets will presumably hire a general manager, head coach, assistant coach and trainer on the basketball side. On the operations side, job ads for Barclays Center have emphasized that the position also includes working on LI Nets games, which will be played at Barclays next season before moving to Nassau Coliseum in 2017-18.  For example, a job opening for the "manager of premium services" includes among its responsibilities, "Assists with game night operations in all Long Island Nets hospitality areas at Barclays Center."

Team officials have said they hope to set up a number --probably more than a dozen-- doubleheaders next season at Barclays with LI Nets games preceding Brooklyn Nets home games. D-League teams play 25 home dates so if that's the case, most of their games are likely to be part of double-headers. Barclays will use "curtaining technology" to close off parts of the arena during D-League games, officials have said.  No word yet on ticket options.

The Nets have also sought trademark protection for the term, "Long Island Nets."  No word on a logo, but the trademark protection applications note the team plans on branding the same type of clothing and headwear as the parent club as well as basketball clinics and videos.

One issue: it appears that "longislandnets.com", "LINets.com" and "longislandbasketball.com" are all taken.

Expect the team to set up at the HSS Training Center not long after it opens in February.  The D-League team will practice there its first year before acquiring a practice facility on Long Island in year 2.  The first big Long Island Nets event will likely be the D-League Draft in the first week of November. (It's a conference call.) In the past, a new D-League club's pick has been sandwiched between non-playoff and playoff teams.

In addition to the Nets, the Bulls and Hornets will have new D-League clubs next year, bringing to 22 the number of NBA teams with either owned-and-operated teams like the Nets or hybrid affiliates where NBA teams supply basketball operations staff but the team is owned by local businessmen.