The Nets are one of several professional teams who are selling single game tickets via text, using a system developed by ReplyBuy. The others are Washington Capitals and Wizards, Los Angeles Clippers, Detroit Pistons and Arizona Coyotes.
Here's how it works, according to Sports Business Journal...
The system enables teams to send text messages with ticket offers a few days before a game to fans registered for ReplyBuy’s Mobile Pass program, which includes their payment information. To confirm the purchase, a customer sends a text back with the number of tickets desired.
The transactions take place in a matter of seconds and tickets are delivered digitally to a fan’s device or by email to print at home, reports SBJ. Key to the ReplyBuy program is a partnership with TicketMaster.
The Pistons have sent 10 text offers since the season started and the last four have resulted in four times the number of tickets sold over the first six offers, the team told SBJ. The inventory in Detroit is mostly seats behind the baskets in the lower bowl with tickets priced $10 less than face value.
Teams turn to text as quick, simple way to sell tickets - Don Muret - Sports Business Journal