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Brett Yormark taking different tack with Islanders move to Brooklyn

Bruce Bennett

Starting July 1, the same management team that successfully brought the Nets across to two rivers to Brooklyn will begin marketing the Islanders move to Barclays Center with some similarities but some differences as well.

The Islanders move, 25 miles compared to the Nets 11, is different in a number of ways. The change will take only three years instead of nine and no one is fighting it. The Islanders will keep their full name and their jerseys will look basically the same, with the same colors (although a black-and-while alternative is planned.) The Isles, although terrible the last few years, have four Stanley Cups and a tradition. So Brett Yormark is taking an advantage of that with a new marketing slogan, "Tradition Has a New Home," a full year ahead of Opening Night in 2015.

"We discovered early on that the hard-core fans on Long Island feel that they have a long-lasting tradition with the four Stanley Cups," Yormark told Newsday. "Whether the team has been successful of late isn't really the question; it's, how to do you pay respect to that tradition in a way that invites and welcomes that long-time fan to make the move to Brooklyn?"