In this year's survey of its subscribers, out this week, Sports Business Journal has Barclays Center second to Madison Square Garden among best NBA arenas (amazing what a billion dollar renovation will do) and second to the Dallas Mavericks in the most innovative business practices.
The latest reason for such high rankings is the Nets "Brooklyn eWallet," a 'digital payment solution" added to the team's mobile app that will permit fans to buy anything in the arena using their phone. As Stefan Bondy explains, "A would-be user must simply add a funding source using a "card snap" that scans a credit, charge, debit or prepaid cards. To pay at a concession stand, guests can simply tap 'make a purchase' in the eWallet." The eWallet will work at concerts and family shows as well as Nets games.
The program began last Wednesday at the Nets-Bucks game and is a joint effort between the Nets/Barclays Center and American Express. It's seen as a pilot program for other arenas.
"We are proud to become the first NBA arena to offer a mobile wallet program," said Brett Yormark. "Brooklyn eWallet complements the state-of-the-art technology that’s already in Barclays Center and continues our goal to provide the best in-event experience of any sports and entertainment venue."