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And just like that, the Nets PR Twitter account is no more

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Joe Camporeale-USA TODAY Sports

From our friend Devin Kharpertian over at The Brooklyn Game, we get the sad news that the Nets PR Twitter account (@Nets_PR) has been shut down.

Normally, you may not pay much mind to what might seem like such menial news, but when you consider that @Nets_PR was putting out such gems as:

... it becomes disheartening, as we will no longer will know what the Nets record is when they outscore their opponent this season.

The reason for shutting the account down, according to Kharpertian:

That's because the Nets organization has decided to go in a different direction with how they use their PR account -- specifically, changing the voice that represents the team's public relations. The Nets want a unified voice from their public accounts, a voice that the PR account's nature didn't align with.

This change was announced at the Sloan Sports Media Conference by Jayne Bussman-Wise, Digital Director of the Brooklyn Nets & Barclays Center, in a panel called "Staying Relevant: Social Media Analytics." They are now in the process of figuring out how they want to utilize the account, if at all.

Fear not, Nets fans, because Calder Hynes, the Nets PR Manager responsible for tweeting from the @Nets_PR account, has his own Twitter account that we highly suggest you follow: @calder_h

You can get your @Nets_PR fix there:

Ah, that's much better.