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MTA takes out ads promoting extra LIRR trains to Nets games

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MTA

The Nets and Barclays Center have made no secret of their desire to attract more Long Islanders to Brooklyn, not just for Islander games in a couple of years (or less), but for Nets games this season. The MTA, which runs the LIRR, is now taking out ads, letting fans know that they're putting on extra trains, a lot of them, at Atlantic Terminal across from the arena.

Bruce Ratner and Brett Yormark have noted that only about 10 percent of fans attending Nets games and little higher percentage attending concerts at Barclays live in Nassau and Suffolk Counties. They want that number to increase and hope the Islander move to Brooklyn will have a secondary effect, driving interest in the current NBA tenants of the arena.

The MTA ads, seen on Newsday's webpage and elsewhere, link to a webpage laying out the schedule of late trains from Brooklyn to Jamaica and east.

To accommodate the large volume of customers traveling to/from Barclays Center in Brooklyn, late-night Atlantic Terminal service has been restored on weeknights and weekends between the hours of midnight and 2 AM. Eight trains (four eastbound and four westbound) will be added.

As the ad says, "If the LIRR dropped you any closer to Barclays Center in Brooklyn, you'd be front row center."