At 9:46 p.m., Jay-Z took the stage at Barclays Center, wearing a Brooklyn Nets road uniform, with the number "4" on the front and "Carter" on the back. After months of guessing, the uniform was finally unveiled. A little less that two hours later, he left the stage to raucous cheers. Then, the marketing began.
And a few minutes later, at midnight, the NBA Store began selling Nets road and away uniforms he featured on-stage and the Nets e-mailed a photo of Jay-Z wearing the road version. Fans who attended the Jay-Z concert were able to walk from their seats to the new Nets Store within the Barclays Center and choose their favorites. And a lot did.
Of course, the Nets haven't been timid in any part of their brand roll-out and tonight was no different. A Limited Edition Brooklyn Nets Jay-Z jersey is also available, sporting Shawn Carter's name, and lucky number. The jersey is an exact copy of the one worn on stage.
Clearer pictures also show the strip that rides up the sides of the jersey features a herringbone pattern, matching the distinctive design of the Barclays Center floor. As Tyshawn Taylor, one of many Nets on hand, tweeted, "what a day, what a day."
- Jay-Z Debuts Official Nets Jersey on Opening Night - Brooklyn Nets
- Jay-Z Opens Barclays Center (Gallery) - Brooklyn Nets
- Jay-Z takes Nets' stage at Barclays Center - Tim Bontemps - New York Post
- Jay-Z heads grand opening for Barclays Center - Rich Calder, et al - New York Post
- Jay-Z unveils new Nets road jersey - Mike Mazzeo - ESPN New York
- Barclays Center Opens in Brooklyn - N. R. Kleinfeld - New York Times
- Jay-Z Comes Home to Open an Arena in Brooklyn - Jon Caramanica - New York Times
- Barclays Center: An Arena With Many Faces - Mika Grondahl & Bedel Saget - New York Times
- Jay-Z shows Brooklyn pride at Barclays Center - Rod Boone - New York Newsday
- Wide-eyed fans descend upon Brooklyn to christen Barclays Center for soldout Jay-Z show - Kerry Burke & Mark Morales - New York Daily News
- Stars walk the black carpet at Jay-Z's Barclays opener (Video) - Lindsay Meeks - New York Daily News
- Barclays Draws Crowds, Protesters to Downtown Brooklyn on Opening Night - WNYC
- MTA: LIRR Sent 1,200 More Than Normal To Atlantic Terminal Friday - NY1
- The Black House - Devin Kharpertian - Nets are Scorching
- No Sleep Till Brooklyn - DIME Magazine
Jay-Z Opening Night Concert at Barclays Reviewed - Sasha Frere-Jones - The New Yorker
- Jay-Z's Barclays Center concert: Rapper opens 18,000-seat arena in Brooklyn - Beth Stebner - Daily Mail of London
- Jay-Z Puts The Focus On Brooklyn At First Barclays Show - Rob Markman - MTV
- Fans React To Jay-Z’s Barclays Kickoff Show - MTV
- Jay-Z At Barclay's: Rapper Begins Epic Run In His Own Hometown - Huffington Post
- Jay-Z Opens Up Brooklyn's Barclays Center (Freestyles & Speaks On Opening) 9.28.12 (Video) - Nigel D Video
- Fans Scoop Up Nets' New Jerseys at Nets Shop - Ben Couch - Brooklyn Nets
- Fans Scoop Up Nets' New Jerseys (Gallery) - Adam Pantozzi - Brooklyn Nets