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Next Up for Jay-Z: Ticket Design

Brooklyn Nets
Brooklyn Nets

Steve Stoute, Jay-Z's partner in Translation, the ad agency that's worked on the Nets' Brooklyn transition, talks to Media Bistro about the role Jay-Z has played in the design of the Nets' logo and about the next collaboration between the team and its most famous minority partner: the design of the Nets tickets.

"We're now designing the tickets for the team," said Stoute. "Trying to design the in-game experience." Stoute also said he's taken a lot of pride in he and Jay-Z's work for the Nets. "How many times in your lifetime are you gonna get a chance to work on a sports team moving into a city from the ground up?"