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"The Association" Premieres Oct. 16

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July 13, 2012; Brooklyn, NY, USA; Brooklyn Nets coach Avery Johnson , point guard Deron Williams , guard Joe Johnson and general manager Billy King pose for photos at a press conference at Brooklyn Borough Hall. Mandatory Credit: Debby Wong-US PRESSWIRE

League sources tell NetsDaily that "The Association", the NBA TV’s behind-the-scenes reality series on the Brooklyn Nets, will premier at 10 p.m. October 16 after the Nets/Celtics preseason game, which begins at 7:30 p.m. Nothing official yet on whether the game will also be broadcast on NBA TV.

In addition to NBA TV, the show will have a heavy presence on NBA.com in some format.

NBA TV cameras have been quietly following the Nets since summer league and were at the "Brooklyn's Backcourt" celebration in Brooklyn and have been seen at the PNY Center. "The Association" will run throughout the season.