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Nets Get Into Their Calvins

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Calvin Klein is the Nets' and Barclays Center's newest sponsor and will put its name and logo on the arena's VIP entrance as well 700 exclusive courtside seats at the "Calvin Klein Courtside Club." Industry sources told the Post that the fashion house will pay $4 million annually for the sponsorship deal.

The Post reports, "Entering through the Calvin Klein VIP gate, guests will ride an elevator adorned with more Calvin Klein logos before arriving at the courtside Calvin Klein club. Arena officials called the pact a "street to seat" immersion in the brand." There's no indication the brand will sell Nets-themed gear or have a retail presence at Barclays Center.