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Next Roll-Out: Brooklyn Nets Dancers

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Brooklyn Nets
Brooklyn Nets

As they count down to Opening Night in Brooklyn, the Nets are following a strategy that has them in the papers, on sports web sites and TV almost every day. One day it's the corporate identity event, the next it's Barbra Streisand, a tour of the arena for a national newspaper or pictures of Jay-Z on a London stage rocking a Nets cap.

This week, it will be the Nets Dancers, that is, the "all-new Brooklyn Nets Dancers". On Saturday at 10 a.m., hopefuls "from all over the world" (including current Dancers just back from China) will gather at LIU to try out for "the hottest dance team in the NBA." The team has a new sponsor, Crunch Fitness, and a celebrity choreographer, Tanisha Scott, who is also, no surprise, Jay-Z's choreographer.

Other roll-outs this week include an announcement that Calvin Klein will sponsor the Courtside Club at Barclays and that Russell Peters will be the first stand-up comedian to play the arena in November. Also, the WWE will hold its TLC (Tables, Ladders and Chairs) pay-per-view event in December 16.