Monday's Identity Roll-Out Schedule

The Nets plan a series of public events Monday to reveal its team idenity --logos and colors-- and celebrate the team's transition from New Jersey to Brooklyn.

12:00 Midnight - New Jersey Nets officially become the Brooklyn Nets, ending nearly a nearly nine-year effort by Bruce Ratner, now the Nets minority owner, to bring the team to the borough.

6:50 a.m. - Brett Yormark reveals team identity live at Barclays Center on CNBC's "Squawk Box" with Darren Rovell.

10:00 a.m. - The Nets will officially unveil the team identity in a ceremony outside Modell's at Atlantic and Flatbush avenues in Brooklyn. Bruce Ratner, Irina Pavlova, Brett Yormark, Billy King, Avery Johnson and Brook Lopez will join with Brooklyn Borough President Marty Markowitz. Fans welcome, but no live TV or streaming video.

11:00 a.m. - Brooklynites can purchase tickets in Brooklyn First promotion held across the street from Barclays Center at the Atlantic Center Mall. The first 1,000 non premium seats to Nets games go on sale to Brooklynites before general public. Brooklyn first. Tickets start at $15.

Fans can also visit the Brooklyn Nets’ 40-foot mobile unit, The EXPERIENCE, to participate in basketball shooting contests, dance to beats from TJ the DJ, and receive free t-shirts and hats.