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Yormark: Brooklyn Logo April 30; Promises Fan Support in Brooklyn

By Net Income Updated
Apr 8, 2012; Newark, NJ, USA; New Jersey Nets chief executive officer Brett Yormark during pre-game warmups against the Cleveland Cavaliers at the Prudential Center. Mandatory Credit: Joe Camporeale-US PRESSWIRE
Apr 8, 2012; Newark, NJ, USA; New Jersey Nets chief executive officer Brett Yormark during pre-game warmups against the Cleveland Cavaliers at the Prudential Center. Mandatory Credit: Joe Camporeale-US PRESSWIRE

In the midst of a miserable evening at Prudential Center, Brett Yormark told YES Network's Jessica Taff that the Nets will release their new "team identity" --logo and colors-- on April 30, the same day the team name switches from New Jersey Nets to Brooklyn Nets. Yormark said the "identity" will be "a great departure from what we see today" and will be a "trans-formative move."

Yormark promised both Taff and Stefan Bondy that opposing fans won't outnumber Nets fans in Brooklyn. "You can bet on that," he told Taff, with a Knick fan sitting next to him at Wednesday's Knicks game. He explained the Nets have been "seeding" the fan base in Brooklyn. As for parking in Brooklyn, Yormark told Taff it's "not going to a problem," that there will be 4,400 spaces within 10 blocks of the arena. He noted as well as that there are nine subway lines and Long Island Railroad terminal at the arena's front door.

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