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And the hits just keep on coming.
YES reports that Saturday night’s Nets-Heat game was the most-watched and highest-rated regular season Nets telecast ever on YES (158,000 average TV HHs, 2.15 average TV household rating in the New York DMA), eclipsing YES’ February 29, 2004 Lakers-Nets telecast (139,000 average TV households, 1.89 average TV household rating).
Saturday’s YES telecast was also the most-watched and highest-rated regular-season Nets telecast not featuring the Knicks on a New York regional sports network in almost 15 years. On January 23, 1998, Fox Sports New York’s Nets-Bulls telecast averaged 186,000 TV households and a 2.80 average TV household rating.
The YES Network has averaged a 1.0 TV household rating for its Nets telecasts this season, vs. a .39 average TV household rating for its 22 Nets telecasts through the end of January 2012 (January 2012 was YES’ first full month of Nets games last season, due to the NBA lockout). This marks a 156% increase in average TV HH ratings. YES’ Nets telecasts are also up 235% in Persons 25-54 and 200% in Males 25-54 during that same time period.