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Yormark: "Brooklyn Nets" Has Been Assumed Name For Some Time

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Brooklyn Sports & Entertainment
Brooklyn Sports & Entertainment

In an interview with The Big Lead, Brett Yormark reiterated that "Brooklyn Nets" remains the "working title" of the team once it moves to the Barclays Center.

He added, "for many people, this has been the assumed name, and the name Bruce Ratner has used for years".

There is, of course, little doubt that the Brooklyn Nets will be the name, with the team securing the rights to brooklynnets.com earlier this year and long ago trademarking "Brooklyn Nets". Moreover, every rendering of the new arena' s interior shows "Brookyn Nets" emblazoned on the court. There will be an official announcement "at some point."

Yormark added that the Nets will roll out a national branding campaign in February, will announce the final three sponsorships for the arena and said the team will be pursuing "big events" in early 2014: the NBA All-Star Game and ancillary events associated with Super Bowl XLVIII, to be held at the MetLife Stadium.