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Globalization This Week

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Deron Williams arrived in Istanbul this week and Sundiata Gaines signed with B.C. Armia of Georgia (whose sponsor is the Georgian Army), but that wasn't (officially) part of the Nets globalization agenda ...although it can't hurt to have six Nets in four countries. The big event on the official globalization agenda this week was the Moscow charity game featuring Mikhail Prokhorov, Avery Johnson, Popeye Jones and a lot of Russians.

How'd that work out? In addition to getting a lot of coverage in Russia for donating millions of rubles to the victims of a cruise ship sinking, video highlights and a photo gallery of the game have also wound up on Chinese National Television in both Chinese and English...presented by an Australian.