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Avery: Culture Starts with "C Plan"

Avery Johnson spoke with Black Enterprise magazine about the lessons of leadership. Some of it he had to speak about in code, talking for example about adding "a different type of person with the right kind of DNA that we need to get the next elevated and catapulted in what I call a successful direction." Hint: his initials are D.W.

But mainly, Johnson spoke about changing the culture and making sure players fit what he calls the "C Plan": "people with strong character, individuals who are competitors, who are confident, who know how to communicate well."

He also talked about the value of working with "Mikhail Prokhorov and our Russian group" and the importance of Brooklyn, adding (it's a trend) "Jay-Z is really becoming more and more active in our ownership group."