When the Nets go global via Brooklyn in 2012, the Barclays Center hopes to be doing the reverse with its programming. The arena wants to bring multicultural artists, including some from overseas, to New York audiences. Jackie Alvarez has been named artistic consultant for those programs.
Alvarez will book leading artists in genres such as Latin, Brazilian, Caribbean, Russian, Chinese, Korean and Indian, many of which have large followings in Brooklyn. (The three most spoken languages in Brooklyn households after English are Spanish, Russian and Chinese.)
The Nets want to use Brooklyn's immigrant heritage to help them go global, hoping that attracting fans overseas will lead to a payoff at Barclays.
- Barclays Center Names Multicultural Programs Consultant - Brooklyn Eagle
- The Barclays Center hires a consultant to book ethnic shows. What's missing? That plan for a student Sportsplex - Norman Oder - Atlantic Yards Report