Making Barclays Center profitable is going to depend on how many non-basketball events will be booked at the arena. Last week, Brett Yormark said he's got guarantees for 163 of the 220 dates he'd like to see on the arena marquee.
That's a dozen or so more than previously disclosed. Word is the Nets will reveal the specifics soon, with new programming chief Sean Saadeh making the announcement.
Saadeh tells the Prospect Heights Patch, ""The Barclays Center is going to enhance the arts scene: It will bring more artists to the area. Any large artist can play our arena.”
The booking that got the most attention recently was the Brooklyn Academy of Music agreement to put on three shows a year.
While the arena can hold 19,000 for a concert, the BAM shows would likely to be more intimate. Cushman and Wakefield, the big real estate company, is sponsoring a "theater" within Barclays, a setting of 3,500 - 6,000 seats cut off from the main arena by ceiling to floor acoustical curtains.
- Barclays Center And The Arts: How To Fill An Arena - Jonathan Mandell - Patch
Barclays Center on track for first-year profit - The Real Deal