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Sports Business Journal reports the Nets commercial shown during the NBA Finals is just the start of an advertising assault the team hopes will get them not just a big response on the All-Access ticket packages they're selling for Brooklyn but a recognition that the "Brooklyn Nets" are close to reality.
In addition to the 30-second television spot that aired regionally during the Finals, there will be a print and digital buy, and a direct mail campaign. The print, digital, direct-mail and radio efforts begin on Thursday. The print and digital ads will feature the campaign's theme, "One Day" and feature pictures of the Brooklyn Bridge and Coney Island while The radio spot features Brooklyn native Larry King, SBJ reports.
The "One Day" theme may appear to be about bringing major league sports back to Brooklyn, but is just as much about reminding people that after all the delays on Barclays Center, things are close. "Nothing makes it more real than selling tickets," reports Fred Mangione, the team's chief marketing officer. Translation, an ad agency partly owned by Jay-Z, is handling the campaign.
- Ticket campaign has a strong Brooklyn accent - John Lombardo - Sports Business Journal
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Barclays Center On Schedule - Kyle Stack - SLAM