Back in the 1990's Brett Yormark worked next to Howard Nuchow in the Nets ticket office. Both left the team but this morning they were together on the dias at a Sports Business Journal event on ticketing. Yormark, of course, is CEO of the Nets; Nuchow is co-head of the CAA Sports which represents three players on the Heat you may have heard of.
SBJ and some participants tweeted live from the event, providing a number of insights into Yormark, the Nets' financial situation and ticketing strategies.
Among the headlines, the Nets sold fewer tickets last season than they did in the 12-70 debacle but ticket revenue was up 11% due to variable/dynamic pricing.
Yormark talked how he got started at the Nets but mostly about the challenges of being a lame duck in New Jersey ("very challenging"), adding he expects that to change in Brooklyn; his most creative deal (with Pathmark Supermarket to promote team in-store year round); the Nets' ticketing revenue stream (fewer sales but more revenue due to dynamic pricing: charging different prices to different consumers for similar tickets...which will continue in Brooklyn); and how the Nets are reducing the number of comps and will go even lower in Brooklyn. As for what drives him, it's the move...and the chase.
Sports Facilities & Franchises Ticketing Symposium 2011 - Sports Business Daily