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Sponsors To Get High Visibility Venues Inside Barclays Center

Barclays Center
Barclays Center

As we noted over the weekend, the Nets have already branded three of the Barclays Center entrances, the main entrance being sponsored by ADT, two others by EmblemHealth. The VIP Entrance is still looking for a sponsor. Now, a NetsDaily review of some arena site plans and the Center's website shows that those who've already signed up will have a lot of visibility inside the facility the Nets are calling "the world's first billion dollar arena".

Meanwhile, Tom Kaminski, WCBS' traffic helicopter pilot, has posted a new photo gallery of arena construction. The images were captured on Friday.

Among the most high profile sponsors:

--Haier, the big Chinese electronics dealer, will have a retail outlet, called the "Haier Store Experience" with entrances both on Pacific Street and inside the arena. Construction of the "Haier Store area" began recently.  The store will be "accessible to the public from outside of the arena during event and non-event days" and will apparently encompass two floors in the arena complex.

--IZOD, which the Nets got to sponsor the Meadowlands Arena, will be visible inside Barclays Center with a "Nets Team Store" just inside the main entrance as well as two satellite "walk-in stores" on the Main Concourse.

--Jones Soda, which bought into the arena idea early, will have a "Jones Soda Shop" which like Haier and the Nets Team Store, will have access to the street...and will overlook the Nets Practice Facility. Located along Atlantic Ave. adjacent to the ADT Plaza, it is advertised as "the main access point to the Barclays Center [and] will serve as a year-round gathering point and meeting place for residents, visitors and tourists."

--The arena's upper deck, called the "pavilion", will be branded the "Metro PCS Pavilion", for the Dallas-based wireless company. Each of the 8,000 seats in the upper deck will have branded seatback cushions. In addition, Metro PCS "charging stations" for various mobile devices will be located throughout the arena.

--When the arena is cordoned off for smaller events, those with audiences of between 3,500 and 6,000, the area will be known as the Cushman & Wakefield Theater. The area will be separated from the main space by "ceiling to floor acoustical curtains". Among the types of events planned: "theatrical performances, small venue concert artists, music festivals, boxing events and comedy acts."

--The High Point Solutions "Chairman's Club", named for the I.T. network equipment company,  will be an "exclusive club frequented by VIP guests, key partners of the Barclays Center, and team investors". It will have a capacity for approximately 50 poeple and located adjacent to the Courtside Club.  There will also be a "High Point Solutions Conference Room".

--Optimum Lightpath, the digital services subsidiary of James Dolan's Cablevision will have Optimum Lightpath branded "Backstage Suites", also near the Courtside Club, at least according to the site plan.

--Stoli, the American distributor of Russian vodka, will have six branded bars throughout the arena, including at lounges for suite patrons. Site plans indicate the arena's North and South lounges, the equivalent of Prudential Center's Fire and Ice lounges, will be branded by Stoli.

--As it did at the IZOD Center, Foxwoods Resort and Casino will have a branded bar...just inside the main Arena entrance.

--Budweiser (which needs no introduction) will have its own branded bar at the arena.  In addition, the site plans show a large "beer garden" branded, the "Beers of Brooklyn".

--Barclays Capital will, in addition to being the naming partner for the arena, will also sponsor the Nets' Practice Facility. Barclays Center logos will appear on the main court as well as the practice facility court.

According to Nets insiders and the site plan, the team is still looking for sponsors for a variety of venues inside the arena, including the VIP Entrance, the Courtside Club, the Nets Locker Room (Nivea is the sponsor at Prudential Center), Nets Weight Room & Training Room, a signature restaurant and the various timepieces and clocks throughout the arena.