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To Brooklyn Via London

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Brooklyn Sports & Entertainment
Brooklyn Sports & Entertainment

Until Mikhail Prokhorov arrives in London Friday, Brett Yormark has been the Nets big pitchman in the British capital, telling news organizations how important the London Games are to enhancing the Nets' image as a global team, one the whole world can root for. But just as much, Yormark sees Brooklyn through the eyes of London.

"As we're moving to Brooklyn and the team needed a differentiator, whether it was to attract strategic partners or as just as a halo around our brand, the globalization and international appeal of Brooklyn was certainly a great start for us," Yormark told USA Today, echoing a theme his boss has reiterated time and time again, that Brooklyn because of diverse mix of cultures and history of immigration is a microcosm of the world.

"Our goal is to truly try to be a global franchise," Yormark said. "There's obviously limitations in what we can do. Certainly advocating playing internationally is one thing we can do, and it lends itself to trying to develop a more global fanbase."