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Are Nets' Attendance, YES Ratings at Rock Bottom of NBA Numbers?

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NEWARK NJ - OCTOBER 23:  A general view of the Prudential Center prior to the game between the Buffalo Sabres and the New Jersey Devils on October 23 2010 at the Prudential Center in Newark New Jersey.  (Photo by Mike Stobe/Getty Images)
NEWARK NJ - OCTOBER 23: A general view of the Prudential Center prior to the game between the Buffalo Sabres and the New Jersey Devils on October 23 2010 at the Prudential Center in Newark New Jersey. (Photo by Mike Stobe/Getty Images)
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In spite of a move to Newark and a marketing campaign that things are "all new", the Nets attendance and TV ratings appear to be at the bottom of the NBA.

The Nets list their average attendance at "The Rock" as 12,868 so far this season, down nearly 2% from last year.

That's also about 1,000 lower than the next lowest, the Kings, who play in the league's most antiquated arena. However, team insiders are quick to point out that the Nets numbers released to the league are "turnstile numbers", that is people who actually enter the arena. Teams are free to report either "turnstile numbers" or tickets sold and distributed. In terms of tickets sold and distributed, insiders say the Nets are actually 18th in the league, a bit up from last season. In the past, the Nets reported tickets sold and distributed.

Meanwhile, Sports Business Journal reports that the Nets' television ratings on YES are the lowest local ratings in the NBA, at 0.29, meaning only about a quarter of one per cent of all households in the New York area tune into watch the 15-37 Nets. The next lowest rating, for the Clippers on FOX Sports West, is nearly three times higher.