Newsday's Barbara Barker writes on how, in the words of Brett Yormark, next year's move will be "truly transformational" even if it's only 16 miles from Newark to Brooklyn. Part of the transformation, Barker suggests, will be the elimination of "The Curse of Dr. J" (even though none of the incidents of bad luck she cites took place in the last decade).
She did call Julius Erving to get his take. "I love what they are doing," he told Barker in a phone interview. "Brooklyn is a great place to have a team and they have an owner who has the ambition to win a championship. He is determined to make his team first-class."
"The only thing that's going to be similar is the name 'the Nets,' " says Yormark of the "transformation" he is trying to orchestrate. But Barker quotes a marketing expert as saying beyond winning, the team will need to go all in with Brooklyn, including "artasinal", or locally produced, food. Yeah, that'll do it.
Nets have first-class plan for success - Barbara Barker - New York Newsday