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Hump Capitalizes on Celebrity

It's hard to imagine Kris Humphries getting an endorsement deal for high-end watches this time last year. He and Kim Kardashian had just met. Now? As Colin Stephenson writes Friday, " Kris Humphries isn't a basketball player anymore. He's a celebrity".

Two days ago, Hump was trending at No. 1 worldwide on Google for a while after word leaked that he won't be contesting the divorce papers filed by Kardashian. He's been portrayed as the victim in what may have been a set piece all along.

Although there's been a lot of heartache to go along with the lockout, between the Kardashian shows and endorsements, Hump may have made more than this summer than any of his teammates.