Go (Ironically) Nets!

Brooklyn, at least that section north and west of the Barclays Center, is renowned for its hipster community.  It's where the bloggers are, where the sandal-shod are, where the vegans and Bulgarian Soccer League (the more obscure the better!) followers can all be found in large numbers.  

The Nets, with Jay-Z and Mikhail Prokhorov, are not likely to appeal to the hipster class and don't forget the hipsters aren't crazy about hooligans urinating in their gardens near the "u-rena" (their word, not ours).  But ESPN's Page 2 thinks there are ways for the Nets to approach and entice the hipsters into Netsdom...to make Slavia Sofia fans Nets fans. One is to promise to play "ironically".  There are others, Kurt Snibbe and DJ Gallo write.

• Brooklyn Nets should market team to borough's thriving hipster community - Kurt Snibbe & DJ Gallo - ESPN Page 2