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Barclays Aiming At Other Sports

Brooklyn Sports & Entertainment
Brooklyn Sports & Entertainment

Over the last several months, the Nets affiliate charged with running Barclays Center has been quietly adding events other than NBA basketball to the Brooklyn arena's schedule.  By making deals with promoters and agents, Brooklyn Sports & Entertainment hopes to schedule more than 150 non-NBA events at the billion dollar arena once it opens in 2012.

BS&E, working with IMG Sports, intends to bring 25 major college basketball and college hockey events --as well as high school basketball-- annually to  the Barclays Center.  Working with Oscar de la Hoya's Golden Boy Productions, it expects to have monthly boxing matches and last week, it made a deal with Lagardère Unlimited, the big sports agency for tennis. Legardere said it would develop and co-promote at least two tennis events annually at Barclays, which will featue current and former stars of the sport. Lagardère represents several top-ranked tennis players, including Andy Roddick. 

On Monday, BS&E posted a job description for a director of marketing at the arena.  Among the events listed as possibilities for Barclays Center: "concerts, fine arts performances, circuses, college basketball games, ice shows, and music award shows".