Mikhail Prokhorov's purchase of the Nets is already having an effect. "We’re off to the best start in new season-ticket sales in team history," Brett Yormark tells Sports Business Journal, "in large part because our fans see how committed ownership is to winning and because we have such a compelling story to tell." Yormark didn't provide details.
Prokhorov's face already adorns the team's latest media buy, "Meet Our New Big Man" and Wednesday's press conference in Manhattan is expected to be a major media draw. Meanwhile, SBJ reports no wholesale management changes are initially expected under the new ownership.